Japanese Scallop
PR in Malaysia
To pioneer a new market for Japanese scallops that could not be consumed in China, we executed a large-scale promotion in Malaysia.
Tasting events were held at a total of 15 local restaurants and product exhibitions. We collected surveys directly from users who tasted them, detailing the "interest in Japanese food", "resistance to eating raw food", and "willingness to pay for Japanese food (price acceptability)" among Malaysia residents.
This realistic local data serves as an important strategic indicator for considering which countries future Japanese products should be exported to and expanded in.
Participating Restaurants
- Natsumi 夏海 Japanese Restaurants
- Charcoal Grill UO-SHO 魚匠
- Kampai KLCC
- Senya
- and 11 other locations...
Wakayama
Mandarin
Promotion
A PR project for high-quality mandarin oranges harvested by Musashi Co., Ltd., with support from the Wakayama Prefectural Government. Sales and tasting events were held at four stores of the luxury supermarket "Cold Storage" in Singapore. We utilized three influencers to build a strong customer attraction funnel.
Instagram Contents
Sukiyaki Restaurant
in Singapore
SNS management and Meta ads for the sukiyaki restaurant "Sukiyaki Yotaro" in Singapore. Through engaging content creation and the use of influencers, we ultimately achieved an 830% ROAS on sales.
Uruu Farm
Influencer PR
Inbound PR for strawberries from Uruu Farm in Fukuoka. We invited influencers to Japan for a photo shoot. We enhanced brand value through sales expansion at "Culina at COMO Dempsey" in Singapore and live commerce.
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